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YouTube CPM and RPM by country

What advertisers paid per 1,000 YouTube ad impressions in 49 countries, for long videos uploaded in 2024, with an estimated creator range for each.1 The rate follows where viewers watch.

Updated Oct 5, 2026

EnglishOriginal

What is said: Advertisers pay different rates in different countries. Same video, same views, but a very different market.

What is said: Los anunciantes pagan tarifas diferentes en distintos países. Mismo video, mismas vistas, pero un mercado muy diferente.

What is said: Os anunciantes pagam taxas diferentes em países diferentes. Mesmo vídeo, mesmas visualizações, mas um mercado muito diferente.

Demo clip: an AI-generated scene with a fictional character. Dubbed with VDub v2, the model DubSync runs; lip-synced tracks use VSync v2.

Lip-sync shown in these examples is an optional paid add-on, separate from the dubbing trial.

Highest median
$11.95
United States
Median of 49 countries
$2.91
Israel
Lowest median
$0.42
Pakistan

CPM is not RPM

CPM is what advertisers pay per 1,000 ad impressions, before YouTube takes its share. RPM is what a creator receives per 1,000 views, after YouTube's share and including the views that showed no ad. No platform publishes either by country, so this page reports CPM from one creator dataset and estimates RPM as a range.

The estimate multiplies each CPM by YouTube's 55% creator share for long videos2 and by our assumption that 35–60% of views show an ad. Treat it as an order of magnitude, not a payout.

What advertisers paid per 1,000 YouTube ad impressionsMedian CPM in US dollars, long videos uploaded in 2024.
  1. United States$11.95
  2. Australia$8.93
  3. United Kingdom$7.60
  4. Canada$6.65
  5. Germany$6.43
  6. France$4.54
  7. Italy$3.59
  8. Spain$3.14
  9. Portugal$2.78
  10. Poland$2.94
  11. Mexico$1.64
  12. Brazil$1.33
  13. Philippines$1.22
  14. India$0.96
  15. Turkey$0.87
  16. Egypt$0.53

Source: IsThisChannelMonetized via Digital Information World, Aug 2025.1

All 49 countries

Median long-video CPM for videos uploaded in 2024, with the US multiple, an estimated creator RPM range and Shorts RPM
CountryCPM (USD)US isEst. creator RPMShorts RPM
United States$11.95Reference$2.30–3.95$0.328
Australia$8.931.3×$1.71–2.95$0.193
Norway$8.191.5×$1.57–2.71No data
Switzerland$8.021.5×$1.54–2.65$0.205
United Kingdom$7.601.6×$1.46–2.51$0.166
Denmark$7.431.6×$1.43–2.46No data
New Zealand$6.721.8×$1.29–2.22$0.113
Canada$6.651.8×$1.28–2.20$0.165
Belgium$6.521.8×$1.25–2.16No data
Netherlands$6.441.9×$1.23–2.13No data
Germany$6.431.9×$1.23–2.13$0.163
Sweden$6.301.9×$1.21–2.08No data
Austria$4.952.4×$0.95–1.64$0.135
Finland$4.772.5×$0.91–1.58No data
France$4.542.6×$0.87–1.50$0.102
Ireland$4.292.8×$0.82–1.42No data
Singapore$3.623.3×$0.69–1.20No data
Italy$3.593.3×$0.69–1.19No data
Japan$3.413.5×$0.65–1.13$0.144
Hong Kong$3.313.6×$0.63–1.10$0.147
Czechia$3.203.7×$0.61–1.06No data
Spain$3.143.8×$0.60–1.04No data
United Arab Emirates$3.033.9×$0.58–1.00No data
Poland$2.944.1×$0.56–0.98No data
Israel$2.914.1×$0.56–0.97No data
South Korea$2.914.1×$0.56–0.97$0.185
Portugal$2.784.3×$0.53–0.92No data
Greece$2.33~5×$0.44–0.77No data
Saudi Arabia$2.18~5×$0.41–0.72No data
Hungary$2.10~6×$0.40–0.70No data
Croatia$1.94~6×$0.37–0.65No data
Romania$1.94~6×$0.37–0.65No data
Bulgaria$1.75~7×$0.33–0.58No data
South Africa$1.69~7×$0.32–0.56No data
Mexico$1.64~7×$0.31–0.55$0.040
Brazil$1.33~9×$0.25–0.44$0.045
Malaysia$1.31~9×$0.25–0.44No data
Serbia$1.28~9×$0.24–0.43No data
Philippines$1.22~10×$0.23–0.41$0.023
Thailand$1.22~10×$0.23–0.41No data
India$0.96~12×$0.18–0.32$0.008
Turkey$0.87~14×$0.16–0.29$0.024
Indonesia$0.87~14×$0.16–0.29$0.012
Vietnam$0.82~15×$0.15–0.28No data
Sri Lanka$0.63~19×$0.12–0.21No data
Nepal$0.58~21×$0.11–0.20No data
Egypt$0.53~23×$0.10–0.18No data
Bangladesh$0.52~23×$0.10–0.18No data
Pakistan$0.42~28×$0.08–0.14No data

CPM: IsThisChannelMonetized via Digital Information World, Aug 2025.1 “US is” divides the US CPM by each country's, inside that dataset. Estimated RPM per 1,000 long-video views is CPM × 55% × 35–60%, our assumption. Shorts RPM per 1,000 Shorts views is from one source, AIR Media-Tech (Jan 2026), already after YouTube's share.4

  • Argentina isn't in the long-video dataset. A different source puts US CPM at ~13× Argentina's; we don't mix it with the table.6
  • Russia: YouTube stopped showing ads to viewers in Russia in March 2022 and closed Russia-based AdSense accounts in August 2024.7
  • Belarus: Our datasets have no rate for viewers in Belarus, which does not mean a zero rate. The closure of Belarus-based AdSense accounts in December 2024 concerns creator eligibility, a separate issue.8

Where viewers watch sets the price

YouTube says CPMs vary by geography: advertisers bid for viewers in particular countries.9 Shorts work the same way: ad revenue is shared according to the country of each engaged view.5 What matters most is where each view comes from, not where the creator lives.

That is why a translated version helps only as far as it reaches viewers in higher-paying countries.

What this means for an English version

The US, UK, Canada and Australia add up to about 360 million people YouTube ads can reach.3 For a creator who speaks Spanish or Portuguese, English is the most direct way to be found by them.

English also reaches India and the Philippines, where advertisers paid less than in Mexico or Brazil.1 The mix of viewers, not the language itself, decides the result.

US advertisers paid ~9× as much per 1,000 ad impressions as advertisers in Brazil, and ~12× as much as in India.1

CPM is what advertisers pay, not what a creator earns. Pay depends on where viewers watch, the niche and YouTube Partner Program eligibility. No result is guaranteed.

  • An English audio track on the same video.
  • A separate English channel.
  • The English MP4 on TikTok, Reels, Facebook or your site.
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Methodology

How we calculate

Data checked Oct 3, 2026.

  • Ad rates: median long-video CPM for videos uploaded in 2024 in 49 countries, compiled by IsThisChannelMonetized and published by Digital Information World. CPM is what advertisers pay per 1,000 ad impressions, before YouTube's share. It is not a creator's income.
  • Creator share: YouTube Partner Program creators receive 55% of net revenue from ads on their watch pages (YouTube Help).
  • Views with ads: we assume 35–60% of long-video views show at least one ad. YouTube doesn't publish this figure. It is our assumption, and the main reason every result is a range.
  • US comparison: in the calculator and the examples, the second row values the same views at the US rate from the same source, so the two rows differ by the US multiple shown with them (the long-video CPM multiple, or the Shorts multiple for Shorts). It compares ad rates between countries. It does not predict where an English version is watched: English is also watched in countries where advertisers pay less, such as India and the Philippines.
  • Shorts: creator revenue per 1,000 Shorts views from a single source (AIR Media-Tech, 2025 data), shown with a ±25% band. Creators keep 45% of their allocated Shorts ad revenue (YouTube Help).
  • Argentina: only a US multiple from a different source (AIR Media-Tech, 2025), never mixed with the long-video figures.
  • Viewer geography: ads are not served to viewers in Russia. Our datasets provide no viewer-country rate for Belarus; we do not estimate zero income. Creator residence and AdSense payment eligibility are separate.
  • Not a forecast. Niche, audience location, retention and YouTube Partner Program eligibility decide what a channel earns.

Sources

  1. Digital Information World (data compiled by IsThisChannelMonetized). YouTube CPM Rates in 2025: How Location Shapes Earnings. Published Aug 11, 2025; accessed Oct 3, 2026.
  2. YouTube Help. YouTube partner earnings overview. Accessed Oct 3, 2026.
  3. DataReportal (Kepios). Digital 2026 country reports: United States, United Kingdom, Canada, Australia. Published Nov 5, 2025; accessed Oct 3, 2026.
  4. AIR Media-Tech. What RPM Can You Expect from Shorts in 2026?. Published Jan 23, 2026; accessed Oct 3, 2026.
  5. YouTube Help. YouTube Shorts monetization policies. Accessed Oct 3, 2026.
  6. AIR Media-Tech. How Much Can Creators Make with AdSense in 2025?. Published Jun 27, 2025; accessed Oct 3, 2026.
  7. BleepingComputer. Google deactivates Russian AdSense accounts, sends final payments. Published Aug 12, 2024; accessed Oct 3, 2026.
  8. Onliner. Белорусские аккаунты AdSense отключат, монетизации не будет. Published Dec 11, 2024; accessed Oct 3, 2026.
  9. YouTube Help. Understand ad revenue analytics (help article 9314357). Accessed Oct 3, 2026.

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