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Earning guide · YouTube ad revenue

How much does YouTube pay per view, and for 1 million views?

YouTube doesn't pay a set amount per view. It shares ad revenue with channels in its Partner Program: 55% on long videos and 45% of their allocation on Shorts.1 Using median ad rates for videos uploaded in 2024, our estimate for long videos watched in the United States is roughly $0.002 to $0.004 per view, or $2,300–4,000 per 1 million views. With viewers in India, 1 million views come to $180–320.3

Updated Oct 5, 2026

EnglishOriginal

What is said: Advertisers pay different rates in different countries. Same video, same views, but a very different market.

What is said: Los anunciantes pagan tarifas diferentes en distintos países. Mismo video, mismas vistas, pero un mercado muy diferente.

What is said: Os anunciantes pagam taxas diferentes em países diferentes. Mesmo vídeo, mesmas visualizações, mas um mercado muito diferente.

Demo clip: an AI-generated scene with a fictional character. Dubbed with VDub v2, the model DubSync runs; lip-synced tracks use VSync v2.

Lip-sync shown in these examples is an optional paid add-on, separate from the dubbing trial.

YouTube pays a share of ad revenue, not a rate per view

Advertisers pay YouTube to show ads. On long videos, YouTube passes 55% of the net revenue from those ads to the creator and keeps the rest.1 A view with no ad brings no ad revenue, and advertisers pay very different amounts to reach viewers in different countries.2 So two channels with the same view count can be paid very different sums.

You can still put numbers on it. These use the 2024 median ad rate for viewers in the United States, the 55% creator share and our assumption that 35–60% of views show an ad.3

Per view
$0.002–0.004
Long videos watched in the United States
Per 1,000 views
$2.30–3.95
The ads part of what YouTube calls RPM
Per 100,000 views
$230–400
Same rate and assumptions
Per 1 million views
$2,300–4,000
Before tax, for channels in the Partner Program

Illustrative ranges, not a forecast. Ad rates are not your income. The United States has the highest median rate in that dataset, so the same estimate is lower for viewers in every other country it covers.

CPM and RPM: two numbers people mix up

YouTube Analytics shows both figures, and they answer different questions.2

CPM and RPM as YouTube defines them
CPMRPM
What it measuresWhat advertisers spend per 1,000 ad impressionsWhat the creator earned per 1,000 views
Whose numberThe advertiser'sThe creator's
YouTube's shareCounted before itCounted after it
Which viewsOnly views where an ad was shownAll views, with or without an ad (engaged views for Shorts)
Revenue includedAds and YouTube PremiumAds, YouTube Premium, channel memberships, Super Chat and Super Stickers

RPM comes out lower than CPM because it is counted after YouTube's share and across every view, with or without an ad.2 A CPM figure tells you what an audience costs advertisers. Only RPM tells you what 1,000 views were worth to the channel.

From 1,000 views to creator revenue, step by step

Here is the chain for long videos, using the median ad rate for viewers in the United States.

  1. Start with 1,000 views

    Not every view shows an ad: the video may not be advertiser-friendly, ads may be turned off, no ad may be available for that viewer, or the viewer may have Premium. Your own analytics counts the views that did show ads as estimated monetized playbacks.2 We have no figure for YouTube as a whole, so we assume 35–60%. That leaves 350 to 600 views with an ad.

  2. Price those views at the market's CPM

    In the 2024 dataset, advertisers paid a median of $11.95 per 1,000 YouTube ad impressions shown to viewers in the United States.3 Counting one ad per view, that is $4.18–7.17 of advertiser spending.

  3. Apply the creator share

    YouTube pays the creator 55% of net ad revenue on long videos.1 That leaves $2.30–3.95.

  4. Read the result as RPM

    $2.30–3.95 per 1,000 views is the ads part of RPM, or roughly $0.002 to $0.004 per view. Channel memberships, Super Chat, Super Stickers and Premium revenue come on top when a channel has them.2

Ad rates by viewer country

YouTube says CPM shifts with where your views come from: more views from places with lower CPMs can mean a lower CPM for the channel.2 In a dataset of median CPMs for videos uploaded in 2024, covering 49 countries, the highest median was in the United States at $11.95 and the lowest in Pakistan at $0.42.3

What advertisers paid per 1,000 YouTube ad impressionsMedian CPM in US dollars, long videos uploaded in 2024.
  1. United States$11.95
  2. Australia$8.93
  3. United Kingdom$7.60
  4. Canada$6.65
  5. Germany$6.43
  6. France$4.54
  7. Japan$3.41
  8. Spain$3.14
  9. Mexico$1.64
  10. Brazil$1.33
  11. Philippines$1.22
  12. India$0.96

Source: IsThisChannelMonetized via Digital Information World, Aug 2025.3

Put as ratios, advertisers paid 1.6× as much per 1,000 YouTube ad impressions for viewers in the United States as for viewers in the United Kingdom, ~7× as much as in Mexico, ~9× as much as in Brazil and ~12× as much as in India.3 These are medians from a single dataset, so one channel can sit well above or below them.

See all 49 countries, with an estimated creator range for each

How much YouTube pays for 1 million views

Run the same chain on 1 million long-video views. In this model only the audience's country changes from row to row: each uses that country's 2024 median CPM, the 55% creator share and 35–60% of views showing an ad.3

Viewers in the United States
$2,300–4,000
Viewers in the United Kingdom
$1,400–2,600
Viewers in Germany
$1,200–2,200
Viewers in Japan
$650–1,200
Viewers in Mexico
$310–550
Viewers in Brazil
$250–440
Viewers in India
$180–320

Illustrative ranges, not a forecast. Ad rates are not your income. Real audiences are a mix of countries, so weight these rows by where your own views come from.

Shorts are a different calculation

Revenue from ads between videos in the Shorts feed is pooled each month. Part of it covers music licensing, the rest is split by each creator's share of engaged views in each country, and creators keep 45% of their allocation.4 One source, AIR Media-Tech, reports 2025 averages from thousands of its channels, after YouTube's share: $0.328 per 1,000 Shorts views for the United States and $0.008 for India.5 It doesn't define the countries. We read them as where the views came from, which is how YouTube divides the pool.4

We put a band of ±25% around those single-source averages. With it, 1 million Shorts views look like this:

United States
$240–410
Per 1 million Shorts views, one source (2025)
United Kingdom
$120–210
Per 1 million Shorts views, one source (2025)
Brazil
$30–60
Per 1 million Shorts views, one source (2025)
India
$6–10
Per 1 million Shorts views, one source (2025)

From February 1, 2027, a channel has to keep 10 million qualified Shorts views over the last 90 days to be paid from the Shorts pool each month. Missing that mark doesn't remove a channel from the program or touch its long-video earnings.7 The Shorts monetization guide covers the pool in full.

To try your own views, country and format, use the YouTube money calculator.

Why per-view figures online are unreliable

A single per-view number found online usually hides at least one of these choices.

  • CPM passed off as pay

    A CPM quoted as income per 1,000 views overstates it. CPM is counted before YouTube's share and only on views that showed an ad.2

  • No country attached

    The same view count is priced very differently by market, and not only between rich and poor countries: advertisers paid 3.5× as much per 1,000 YouTube ad impressions for viewers in the United States as for viewers in Japan.3

  • One month, frozen

    Advertisers bid higher or lower through the year, and many bid higher just before holidays, so one channel's rate moves from month to month.2

  • Shorts mixed with long videos

    Shorts are paid from a revenue pool at a 45% share,4 and the one public average we have for them per 1,000 views is far below our long-video estimate.53

  • More than ads inside RPM

    RPM in YouTube Analytics also includes memberships, Premium revenue, Super Chat and Super Stickers, so two channels with equal ad income can show different RPMs.2

  • Someone else's channel

    Public tables, including the ones on this page, are medians or network averages. Your topic, video length and audience are not in them.

The only figure that describes your channel is the RPM in your own YouTube Analytics.

What has to happen before YouTube pays out

  • Revenue in YouTube Analytics is an estimate and can be adjusted, for example for invalid traffic or Content ID claims.1 Finalized earnings for a month are added to your AdSense for YouTube balance between the 7th and 12th of the next month.8
  • Payments go out between the 21st and 26th, once the balance has reached the payment threshold and the account has no payment holds.8 The threshold is $100 for accounts that report in US dollars.9
  • Every monetizing creator has to submit US tax information, wherever they live. If you live outside the United States, Google then withholds between 0% and 30% of what you earn from US viewers, depending on your country's tax treaty. Without tax information, it may deduct up to 24% of your total earnings worldwide.10
  • YouTube's own earnings overview says the partner agreement makes no promise about how much, or whether, a channel is paid.1

The part of the audience mix you can change

Language shapes where your viewers are

You can't set the ad rate, the season or the advertisers. You can decide which languages your video exists in. If you record in Spanish or Portuguese and most of your viewers are in Mexico or Brazil, those markets set your rates: in 2024 medians, advertisers paid ~7× as much per 1,000 YouTube ad impressions for viewers in the United States as for viewers in Mexico, and ~9× as much as for viewers in Brazil.3

A dub doesn't bring new viewers on its own. It makes the video watchable for them. The clip is an AI-generated scene with a fictional cook who speaks Spanish. Switch the language under it to hear the English and Portuguese dubs.

SpanishOriginal

What is said: Hoy preparo salsa verde como en casa. Y esta receta ahora también se entiende en inglés.

What is said: Today I am making green sauce like at home, and this recipe is now also understood in English.

What is said: Hoje preparo salsa verde como em casa e esta receita agora também é entendida em inglês.

Demo clip: an AI-generated scene with a fictional character. Dubbed with VDub v2, the model DubSync runs; lip-synced tracks use VSync v2.

Lip-sync shown in these examples is an optional paid add-on, separate from the dubbing trial.

A dubbed version can help when

  • The topic travels: tutorials, reviews, science, cooking, fitness, gaming.
  • Your videos already hold viewers in the language you make them in.
  • You publish the dub where a new audience can find it: a channel for that language, or an extra audio track on the same video. The track needs access to YouTube's advanced features and an audio-only file,11 so you would first extract the audio from the dubbed MP4 in an editor.

It changes little when

  • The topic is local: national news, local services, regional humor.
  • You expect English alone to lift the rate. English also reaches India and the Philippines, where advertisers paid less than in Mexico or Brazil.3
  • The channel isn't in the Partner Program yet. Without it there is no share of ad revenue in any language.

YouTube has automatic dubbing built in, switched on by default for eligible creators.12 If it sounds right for your videos, start there. DubSync is a paid option for when you want a dubbed file of your own. You upload the original (MP4, MOV or M4V, up to 150 minutes and 1 GB), choose one of 28 languages and download a dubbed MP4 with a voice created from each speaker (similar, not identical), your background audio kept and no visible watermark. It is priced per input minute. It doesn't post to YouTube on your behalf, make subtitles or offer script editing, so watch the finished video before you post it.

Plans from $4.90/month. You see the minutes and the cost before anything starts. See pricing

Questions before you start

How much does YouTube pay per view?

There is no set amount. YouTube pays creators a share of ad revenue.1 A view brings ad revenue only when it shows an ad, and the amount depends on what the advertiser paid to reach that viewer.2 With 2024 median ad rates, our estimate for long videos watched in the United States is roughly $0.002 to $0.004 per view, and less for viewers in every other country in that dataset.3

How much does YouTube pay for 1 million views?

For long videos, our illustrative range is $2,300–4,000 with viewers in the United States, $1,400–2,600 in the United Kingdom, $250–440 in Brazil and $180–320 in India.3 For Shorts, one source's 2025 average with our ±25% band puts 1 million views at $240–410 for the United States.5 None of these is a forecast for a particular channel.

How much does YouTube pay for 1,000 or 100,000 views?

Per 1,000 views the figure is called RPM, and YouTube Analytics shows your own.2 As an outside estimate for long videos watched in the United States, ads alone come to about $2.30–3.95 per 1,000 views and $230–400 per 100,000, using 2024 median ad rates. With viewers in India, 100,000 views come to $18–35.3

Do views without ads earn anything?

Not from advertisers. RPM still counts those views, which is one reason it is lower than CPM. A Premium member sees no ad, but Premium revenue is part of RPM.2

Do Shorts pay the same as long videos?

No. Shorts are paid from pooled ad revenue, and creators keep 45% of their allocation.4 The amounts per 1,000 views are far smaller: one source reports a 2025 average of $0.328 per 1,000 Shorts views for the United States,5 against our long-video estimate of $2.30–3.95.3

Does YouTube pay for subscribers?

YouTube's earnings overview lists no payment per subscriber. Earnings come from a share of advertising revenue on your videos, and from features such as channel memberships and Super Chat.1 Subscribers count for entry: sharing ad revenue takes 1,000 of them, plus watch hours or Shorts views.6

Will an English version of my videos raise my RPM?

It depends on who watches it. YouTube says a shift in where your views come from can shift your CPM.2 Views from higher-paying countries pull the channel average up and views from lower-paying countries pull it down, so RPM can fall while total revenue grows. Judge a second language by total revenue and by where the new views come from, not by the channel-wide RPM. No dub can promise views.

Sources

  1. YouTube Help. YouTube partner earnings overview. Accessed Oct 5, 2026.
  2. YouTube Help. Understand ad revenue analytics (help article 9314357). Accessed Oct 5, 2026.
  3. Digital Information World (data compiled by IsThisChannelMonetized). YouTube CPM Rates in 2025: How Location Shapes Earnings. Published Aug 11, 2025; accessed Oct 5, 2026.
  4. YouTube Help. YouTube Shorts monetization policies. Accessed Oct 5, 2026.
  5. AIR Media-Tech. What RPM Can You Expect from Shorts in 2026?. Published Jan 23, 2026; accessed Oct 5, 2026.
  6. YouTube Help. YouTube Partner Program overview & eligibility (help article 72851). Accessed Oct 5, 2026.
  7. YouTube Help. Changes to the YouTube Partner Program (help article 12843009). Accessed Oct 5, 2026.
  8. Google AdSense Help. Payment timelines for AdSense (help article 7164703). Accessed Oct 5, 2026.
  9. Google AdSense Help. Payment thresholds (help article 1709871). Accessed Oct 5, 2026.
  10. YouTube Help. U.S. tax requirements for YouTube earnings (help article 10391362). Accessed Oct 5, 2026.
  11. YouTube Help. Add Multi-language features to your videos (help article 13338784). Accessed Oct 5, 2026.
  12. YouTube Help. Use automatic dubbing (help article 15569972). Accessed Oct 5, 2026.

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